Think it through
An owner is weighing up two ways to handle enquiries.
Work through the options and trade-offs, so the owner has a clearer call to make.
The AI we useThe right AI.
The right AI.
For the job at hand.
We start with the work, then pick the model. Then we connect it to your business with ISA's own frameworks, refined on real client work.
Last updated
Start with the work.
One model can do several of these jobs. Here's how we choose.
Find the words
A quote needs a clear, polite follow-up.
Turn the right details into a draft, summary or reply in your tone. Important sends wait for your approval.
Read what arrived
An invoice arrives as a scanned PDF.
Read the page and pull out the details for a person to check.
Move the work along
An approved enquiry needs to become a CRM record.
An agent takes agreed steps in your tools. ISA sets up the access and approval rules around it.
Our toolkitLeading labs.
Leading labs.
Open source, too.
We build and test with Anthropic's Claude, OpenAI, Google's Gemini, xAI's Grok, and open-source models and agents. Each job goes to whichever does it best.
Ask Marcus on this site runs on OpenAI's open-weight gpt-oss model. Hermes is an open-source agent that works with different models and tools.
The model, tools and access are agreed around your job. You stay in charge of the decisions and approval rules.
We keep up.
You don't have to.
We review this page monthly with the research for the Care AI report. The report is included in Essential and Growth Care. Growth also includes monthly AI upgrades, put in place for you.
The providers in their own words: Anthropic (Claude) · OpenAI · Google (Gemini) · xAI (Grok) · Hermes Agent