Build the front door
Strategy, positioning, premium websites, assessments, booking, ecommerce and the path from first visit to a useful conversation.
Sites that do a jobThe capability record · 2026
“I didn't know what you were capable of.”
Fair. Here's the record.
Moe Dhaini turns messy founder-led operations into systems people can use, trust and keep running. Websites, operating platforms, AI employees, finance automations, documentation systems and the machinery behind them.
The numbers behind the work
Evidence you can open.
Every figure below is tied to a client record and labelled at its real evidence level. Click any number to see what it belongs to.
The range
More than a website. More than an automation.
Moe can build the front door, the operating layer behind it, and the AI employee that picks up the work. The point is not to put AI everywhere. The point is to stop good businesses losing time to the same broken handoff every week.
Build the operating layer
Owner views, CRMs, finance controls, documentation systems, member platforms, portals and the interfaces that hold a business together.
One place to see the workAutomate the admin
Billing, booking, reminders, progress notes, commissions, follow-up and recurring work, built with duplicate protection and review gates.
Less rework, fewer missesInstall the worker
A named AI employee with a job description, access rules and a receipt of work done. It works inside the tools the team already knows. See the Full-Time AI Employee
A job owned end to endHold the risk
Shadow runs, approval boundaries, evidence, consent, QA and honest no's. Important work waits for a person when it should.
Control stays with the ownerEvery client engagement
Thirteen named. Two kept private.
This is the complete public-safe client spine: live systems, delivered work, honest staged engagements and one historical build. Prospects are not counted as clients, and two client identities stay withheld.
The work
Twenty-seven records. No inflated stages.
The work below covers every public-safe client engagement, Moe's own MSA Youth Academy website and portal, ISA products and the internal systems behind delivery. Filter by what was built, then open a record for the problem, the system and what changed.
No work matches that filter yet.
Their words
The proof does not need polishing.
Five approved video cuts sit beside the written proof. Each clip is attached to its exact client record, and every private participant, legal matter and account screen stays out.
The part no screenshot shows
The tech is only half the capability.
Moe's systems work because he understands the room they have to survive in. He can translate between a founder, a clinician, an accountant, a practitioner and the person doing the job on Tuesday morning.
The short answer
Bring Moe the mess. He'll find the system inside it.
Start with the job that keeps bouncing back to the owner. The paid audit maps it, tells you honestly whether it is worth fixing, and the $500 credits to your install if you go ahead.